As the school year gets underway, Rice Krispies is thinking about what notes parents may want to tuck into their kids’ lunch boxes. (Exhausted parents, on the other hand, may be counting down the days until they can foist lunch-making duties back on to the school cafeteria, no judgment.)

Last year, the Kellogg cereal brand teamed up with the National Federation of the Blind to create specialized “Love Notes” with phrases like “You’ve Got This” to “Love You Lots” written in braille for parents to share with children who are blind. It was a sweet, inclusive form of advertising message. Now Rice Krispies is continuing its mission with a new kind of love note, this one designed with children living with autism or on the autism spectrum in mind.