YouTube Launches $20 Million Fund as Part of ‘Learning’ Initiative
October 23, 2018
By: Tina Nazerian
Source: EdSurge
Ever turn to YouTube to learn “how to” do something? You’re hardly alone. Last year, videos with those two words in the title amassed over a billion hours of viewing time, according to a YouTube spokesperson.
That data point suggests a hunger for informational videos—which the company wants to feed. On Monday, YouTube offered details around a new $20 million fund that is part of YouTube Learning, an initiative announced by YouTube CEO Susan Wojcicki this summer, to invest in educational videos.
“When you look around the globe, learning content is succeeding in every single market,” the spokesperson claims. He points to Germany, where last week, a learning channel called “In a Nutshell” became the country’s most subscribed-to channel.