Debunking the ‘Gold Standard’ Myths in Edtech Efficacy
May 21, 2019
By: Jennifer Carolan, Molly B. Zielezinski
Imagine you’re in the market to buy a house. You’ve heard about various great neighborhoods from friends; at some point, you start dreaming about putting down roots, maybe even growing a family. You get an email or spot a description on the internet of a place that sounds sweet. One Saturday afternoon, you drive past it, catching a glimpse out the window.
Would you buy it without an inspection? Would you buy it without knowing if it had a foundation?
For almost a decade, selling edtech products to schools and districts has felt dangerously like selling a home over the internet. We describe edtech products with all the excitement and adjectives of a fresh listing on Zillow. School buyers have some requirements but they’re also open to persuasion. They know the stakes are high: They’re making a commitment, not just to one season but potentially to years of usage.